Social media has turned the web upside down in the last few years and has the power to literally make or break your online marketing campaign. Done well a social media campaign can result in increased brand exposure, thousands of new website visitors and natural links to improve those all important search engine rankings.
•Marketing: A business function which exists to drive sales, by matching (sometimes generating) consumer need to company solutions, i.e. promotion that makes consumers aware of features and benefits, a product that fulfills a purpose, a price that the consumer is willing to pay, and a place where the solution can be obtained.
•Media: The plural of medium, a container or channel used to deliver content to individuals.
•Social: More accurately, socializing - interaction between individuals. Call and response, idea and feedback.
Secrets of Social Media Marketing (SMM) is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success.
The Appeal of Social Media MarketingSMM is supported by special Internet-based tools that encourage users to share content and interact with one another across the Web. Some of the most popular functions of SMM include:
· Communication - having a conversation with one or many persons
· Collaboration - working together to create something
· Multimedia - sharing photos, videos, audio clips, and other forms of media online
· Reviews and Opinions - exchanging opinions of products, services, locations, and more
Social networking has completely transformed the way people obtain information online. Consumers are turning to other consumers for first-hand reviews and feedback of products and services of interest.
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