Showing posts with label Make Money. Show all posts
Showing posts with label Make Money. Show all posts

Finding Your "niche"

So what is a niche?

An often used technique for affiliate marketers is Internet-based niche segments of larger markets, referred to as niches. A website can be developed and promoted quickly to uniquely serve a targeted and customer base, giving the affiliate a small but potentially durable source of revenue. This technique can then be repeated across several other niche websites. A bigger niche is harder to market to as the expense of online advertisements increases according to the popularity of the keywords used (on Adwords, for example).

Some niches may become saturated with marketers, increasing competition and thus reduce the slice of the pie available to each competitor. One solution is to find smaller, "undiscovered," but still profitable, niches, usually by searching out the best keywords to target. These lower cost keywords are called long-tailed keywords, as in the long tail of secondary keyword phrases that usually follow the main keyword in popularity of number of searches conducted by internet users. Because some are so obscure as to have few or no clicks per month, the trick is to find the right ones to target.

When you are considering starting an online business, you want to make sure you find the right product.  What do you want to sell.  What is your passion.  What subject or topic do you have a lot of knowledge about.  Let me start by telling you that selling an information product online is easier than selling a service.  But, selling a service online makes more money with monthly memberships. 

Before you spend all your time working on a website and writing up eBooks, you want to be sure that your customers are going to be interested in what you are selling.  Do your market research.  Start by seeing how many competitors you have -this is a good sign.  Read through newsgroups, discussion boards, and chat rooms and learn about your target market customer base.  If you already have an email list, send them a survey to see what they are most interested in.

Most internet marketers preach that there are three reasons why a customer will want to buy your product.  Your product has solved a problem for your customer.  Your product has made life easier or more comfortable for your customer.  You are very passionate about your product and it shows in everything you do.

When researching your niche, you may want to use www.Amazon.com and find the current top sellers.  Find out what people are reading about.  You will want to research keywords with keyword tools such as www.wordtracker.com.  You need to discover which keywords are being searched for frequently. 

Doing a little poking around your competitors sites isn't a bad idea.  This is one way to come up with ideas on what would make your company different or better.  Take a look at their traffic rankings and their related links.  By analyzing this information, you can see how many visitors they have each day and how profitable their company is.
Once you find your passion, ask yourself does this serve my customers.  You want to provide an excellent service to each and every person that spends their money with you.  This cuts down on complaints, bad reputations, and, worse of all, chargeback's.

8 Biggest Mistakes People Make When Trying to Set Up An Online Internet Business

I know you've been there.  You thought it was easy to make money online through setting up a website or blog, purchasing a domain name or even picking up a free domain name through Blogger or Wordpress, linking affiliate products to it from Clickbank or Clicksure, added some Adsense ads to generate some free money, optimized the website by adding some really good keywords, added some content, then you've sat back and hoped that would attract a lot of free traffic and the money would roll in.  Sounds good, but sorry it doesn't quite happen like that.  What people don’t realise is it still takes a bit of consistent hard work and sweat equity before the money starts rolling in.

Here's a list of common mistakes people have made when trying to make money online:

1.    Thinking you need money to start your online business.   Well to start off with, you don't.  You can set up a free blog through Blogger.com or through Wordpress and just follow their tutorials.  You can even go search on Youtube and find out how to set up a free website or blog.   If you want to get started Blogger is one of the easiest ways to start.  It's quick, easy, and it's free, i.e. no monthly webhosting fee, no need to purchase a URL.  Once you've set that up just link some Adsense ads into it, write up some content or articles.  Go over to Ezine Articles and find some free content there and copy and paste that into your site.  But just remember, give credit to the original source.  Read the copyright rules in Ezine Articles to save being penalized.  But hey, you're just getting started here.  Of course the best information should come from you.  You can add your own content later when you get more confidence or have more time.  Just get it started and get your site online.  You don't have to be perfect because you can change it as you go.  Then sign up into Clickbank marketplace, which is also free, and find some products to add to your site.

2.    Thinking you have to hire a Webmaster or Web designer to design a website or have a lot of experience to a blog or website. Guess what?  You don't.  Just follow the tutorials in whichever site builder you want to use, e.g. Blogger or Wordpress or search Youtube or the web on how to.  There's a lot of free information out there.  Use it to get started.  Start generating money first, and then maybe later purchase other things to automate some of the work and free up some time.     

3.    Not having a goal.  It's so important to have a goal, and WRITE IT DOWN.  Just write it on a piece of paper, in a notebook.  What I've always done is purchased these really cheap school notebooks around the time they're on special, or just use your kid's old notebooks they haven't used.  They're easy to carry around or store away for easy access.  Read your goals every morning and every night if you can, a minimum of once a day.  You will be amazed at what that will do.  Believe me, it works!   When writing down your goals, use the S.M.A.R.T. principles:  Be SPECIFIC, MEASUREABLE, ACHIEVABLE or ATTAINABLE,TIME-BASED.  Set long term goals and then break them down into short term goals.  It's important to break down goals into tiny steps, e.g. daily goals.   Have you heard this, "How do you Eat An Elephant?  One bite at a time."  That's how a goal should be; one step at a time - one bite at a time. 

4.    Not having a plan.  You've got to have some sort of plan.  Would you build a house without a plan?  No, I didn't think so.  Not having a plan is like sailing a boat without a rudder.   First of all, work out how much time you are going to commit to this business.  If you work full time as well and want this as a part time business, work out how much time you can afford to build it.  You can't use the excuse that you don't have enough time.  Believe me, some of the most successful internet marketers in the world have started off working full time, and having other family commitment to cope with.  It's a myth when they say you have to have 8 hours of sleep a night.  You only need 4.  Most people sleep for about 7 to 8 hours a night, but only 3 to 4 will be quality sleep.  You just need to learn how to relax or wind down before going to sleep.  Read a book, read your goals, listen to some soft music.  I go to bed about 10.30pm most nights and my internal clock wakes me about 4.30am.  I'm up at 5.00am, check emails and my business until 6.00am and then do exercise for an hour (another article on it's own).   Break down each step.  Here's something to start you off:

·         Set some Goals
·         Find a niche market (Niche Plan)
·         Find a product or products to sell on Clickbank
·         Create a Blog or Website
·         Monetize your Blog, e.g. add some information, content or articles, add affiliate products, Adsense, Keywords, etc.
·         Drive traffic  (Traffic Plan)

     Of course these have to be broken down even further adding times to them as well (timeline).  For me, when I started I spent a minimum of an hour a day in my business, learning, adding content, creating traffic, checking email, adding comments to Facebook and Twitter, etc.   Remember if you had a laptop, Smart phone or Ipad, you can be anywhere in the world building this business.  Isn't technology great. 

5.   Lack of confidence in themselves.  The best way to conquer this is build up your knowledge base.  Search the internet for ways to build up your confidence.  Learn all about building a business online.  All this information here will take time for you to work through.  You will be working through Clickbank tutorials, website tutorials, Youtube lessons.   A half an hour a day building up the knowledge will pay off in the end.  Just don't EVER give up.  It took me 2 years to make money online because my brain got overloaded and I just went off into different tangents.  Of course the best way to succeed at first is to follow someone else who's been successful, but their programmes can cost.  Start off for free and then when you've got the money later, purchase programmes.  But please be careful what you purchase.  There are lots of scams out there, believe me, I learnt the hard way, but the good news sometimes you have to fail to win, that's how you learn.  I want to save you from making those same mistakes I did.  If you're unsure search Google and type in the programme they are selling then the words "scam".  But read it properly because sometimes these sites are just trying to take you away from a good product and intice you into buying something they are promoting.

6.   Being a perfectionist.  Yes this was my problem when I started.  I ended up wasting time tweaking this and tweaking that, and then ended up wasting a lot of time.  Don't worry about being perfect at first.   Just get your site on line.  Make your website simple, don't add all the bells and whistles to it.  Check other people's sites out - check out what's good and what's bad in their site.      

7.   Procrastination.  I'm sure we all do it - procrastinate!  This is where your goals and plan should kick in.  Write daily goals (a daily list) of what you want to achieve.  Try and stick to your plan and times you set for yourself. 

8.   Not being clear about a niche.  Focus on what you love.  There are lots of niches out there, e.g. weightloss, dog training, health, etc.  Check out Google Adwords which is free.  This will allow you to add a particular keyword, for example "dogs", and it will come up with what people are searching for to do with that subject or niche.   Again, focus on a niche that you love.  It helps to keep motivated. 

To learn more on how to make money or creating websites, just add your details in the Optin box above and I will email you three free ebooks on how to make money.  I will also forward you a copy of another great ebook on Blogging Simplified.  Feel free to share other comments or mistakes people can make while trying to make money.

Good luck!